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23 Jan 2017   admin

A design for success?

Strictly defined, design was always about how a product looked and felt, whether it was a Coke bottle, an iPad or a BMW i8. Designers tended to be secluded in hidden corners of businesses, or outsourced entirely.

A sea-change is underway, with more and companies understanding that design is not just an aesthetic event, but something which can, when applied more universally, be fundamental to the success of a business. Entrepreneurs are starting to think in terms of design-led businesses, and to create them.

In many ways, this trend has emerged from improved technology. Now every company can have access to faster processes and big data, so how do they differentiate themselves from their competitors? The answer increasingly seems to be: by being creative.

But this isnt just a question of product design. Brushed aluminium and rounded corners can also be copied. It means letting design in the form of creative thinking permeate every aspect of a business, and making creative thinking a KRA rather than an eccentric quirk.

Design has evolved and grown. From the product, to the packaging, to the entire user experience. And all of these moments are improved by allowing design to change the way businesses are run.

Design is as much about taking away as it is about adding, which means that designers have a role to play in simplifying industrial processes (to save money) and simplifying interactions with consumers (to make them happier). In this way, consumers understand that they matter that what they see, hear and touch is as important to a company as the amount of money they can be encouraged to spend.

As this trend has grown, companies have inevitably tried to place a value on design. Call it ROI’ – return on innovation. This approach however is too limited, and removes the emotion which itself is a key component of great design. The human aspect is vital.  

Design gives people choices, especially when they feel that they can also make decisions that affect design outcomes. Brands that listen to their customers that use design to stand out, and tell authentic stories are brands that will survive.

In a generic world, almost everything has been reduced to compressed digital files, whether its music, movies or books. While this is undeniably convenient, it is also a little soulless. Peoples desire to own beautiful objects has never gone away. Look at the renaissance of vinyl. Whereas a lack of design causes homogenisation, its presence promotes uniqueness and a willingness to learn and adapt.

These changes mean that businesses and designers have to take a broader view of what design is, and then apply this to every department and process. Design is the great disruptor, it asks questions and can make people who are afraid of change, uncomfortable. Designers with these skills will be in great demand as design-led companies lead the way.





23 Jan 2017   admin

Editorial design in a crisis

We are all drowning in media and information. What is lacking, however, is perspective and filters. If we all get our news and views from mainstream media (especially TV), what are we missing out on? Two things: objectivity and perspective, and those ‘a-ha’ moments that happen when editorial design impacts on your life in a meaningful way. Small publishing houses have carried the banner of editorial design in recent years, and their brave refusal to conform has kept many flames alight. Now, however, we face a bigger picture that is even more alarming than the slow decline of editorial desi ...

22 Aug 2016   admin

Loeries 2016 Winners

We have us some winners! Well done to Stefan and Tyler from our 3rd year graphics and to Mikela from honours Interior Design!!!Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut a tortor ornare, rutrum orci eget, commodo dui. Phasellus porttitor dictum ipsum, eu vehicula mi tempus id. Suspendisse eget felis nulla. Proin a feugiat augue. Nunc ut purus tortor. Maecenas blandit velit mi, sed malesuada libero vestibulum a. Mauris non sapien gravida, rhoncus enim non, pharetra dui. Vivamus porta nibh blandit ipsum tempus, vel vehicula lectus molestie. Pellentesque habitant morbi tristique ...