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23 Nov 2016   admin

Awareness

The Aids awareness ribbon was created in a time when there was little public acknowledgement of AIDS. In1991 a costume designer Marc Happel had an idea, inspired by the yellow ribbons tied around tress in honor of Persian Gulf War Servicemen. With a single red ribbon folded over in an inverted V, he created what is now a global phenomenon. This symbol over time has created awareness not only for AIDS but for more than 200 other causes globally. 01 December 2016 marks the 28th World AIDS Day and the ribbon still retains its relevance as the global symbol 25 years on.

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23 Nov 2016   admin

Norman Doors: Don’t Know Whether to Push or Pull? Blame Design.

Bad design is sadly found everywhere in the world today, while newer better designs are created to replace bad designs getting them in to replace the old can be a cumbersome project. A great example of this is push and pull doors, found everywhere from office doors to restaurant entry ways these doors are forever confusing users, causing endless frustration. Even with the additional help of typographic instructions “pull/Push” these doors fail in communicating what to do to the everyday user. This partly due to the rather obvious handle placement conveying mixed messages. In Don Norman’s ...

23 Nov 2016   admin

Logo Design Fails: Avoid These 10 Pitfalls!

Do you have what it takes to create a great logo? Are you up for the challenge?It’s not just a matter of combining typography, a touch of colour and some photoshop skill. There is a whole lot more to it. A great logo should be simple, authentic and timeless, communicating in an instant the companies brand experience, think Nike, Starbucks, and Coca-Cola.Most logos fail to meet these criteria, below is a list of pitfalls to avoid.Be Cautious With ALL CAPS. Upper and lower case letters are easier to read from a distance then All CAPS.Use Punctuation Responsibly. Nothing ruins a logo more than ...