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03 Nov 2016   admin

Biohazard: Iconic Symbol Designed to be “Memorable but Meaningless”

Creation of an internationally recognized symbol is no mean feat. Back in 1966 a group of engineers and designers created an iconic symbol that is still in use today. Through the use of what was unconventional crowd-testing solutions, a synonymous icon was designed that had no recognizable meaning.

The symbol needed to meet the following criteria:

  • Striking in form in order to draw immediate attention
  • Unique and unambiguous, in order not to be confused with symbols used for other purposes
  • Quickly recognizable and easily recalled
  • Easily stenciled
  • Symmetrical, in order to appear identical from all angles
  • Acceptable to groups of varying ethnic backgrounds

By meeting the above criteria the Biohazard warning icon was born.

50 years on we still use crowd-testing / focus groups as a market research tool that affects icon symbols and logos today.

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08 Nov 2016   admin

Justin Catto

GDC gets a facelift after Justin Catto completes a graffiti art project on campus. Justin is a current Design Plus student at GDC. At the young age of 20, he has two major awards behind his name. He recently won “Back To The City” which is Africa’s biggest Hip Hop festival. This competition is held every year and 40 artists battle it out by painting the pillars under the M1 bridge in Newtown. In 2015 he made the top 4 in the finals of the “Sprite Uncontainable” event in Zone 6 Soweto. His work has been commissioned by a variety of clients such as Montblonc, Corona, Edge, Dulux, Rand ...

10 Nov 2016   admin

How Full-Scale Floor Plans Help Architects Walk Clients Through Designs

One of the hardest tasks for a designer is getting the client to buy into your vision when they are wired so differently and are battling to visualize your design concept. So to solve this issue an architect firm in Oslo, Norway have started creating full scale floor plans in the parking lot behind their offices to walk clients through their design process and explain their vision for the project.This is a really clever way of helping the client conceptualise space and layout on a 1:1 scale, creating a fun, interactive and real experience of the designers vision – with the ultimate goal of t ...