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23 Nov 2016   admin

Logo Design Fails: Avoid These 10 Pitfalls!

Do you have what it takes to create a great logo? Are you up for the challenge?

It’s not just a matter of combining typography, a touch of colour and some photoshop skill. There is a whole lot more to it. A great logo should be simple, authentic and timeless, communicating in an instant the companies brand experience, think Nike, Starbucks, and Coca-Cola.

Most logos fail to meet these criteria, below is a list of pitfalls to avoid.

  • Be Cautious With ALL CAPS.
    Upper and lower case letters are easier to read from a distance then All CAPS.
  • Use Punctuation Responsibly.
    Nothing ruins a logo more than poor punctuation.
  • Let Your Fonts Do The Talking
    Choose the right font to represent your brand personality.
  • Avoid Controversy As It Always Leads To Redesign.
    Avoid popular trends as these come and go.
  • Don’t Be Inappropriate If You Want To Be Taken Seriously.
    This can be damaging to the brand reputation.
  • Don’t Get Buzz For The Wrong Reasons.
    Take a step back and look at your logo with fresh eyes, does it convey the right message.
  • Be Careful With Negative Space.
    Look closely at negative space areas.
  • Be Wary Of Optical Illusions.
    What you see, is not necessarily what others see. Once you have seen something you cannot un-see it.
  • Make Sure Your Logo Says What You Intended It To Say.
    Get others to review your work, to ensure the right messages are being conveyed.
  • Choose Colors Carefully.
    Your logo needs to work in black and white, it should not rely solely on colour.

Read the full article.





24 Nov 2016   admin

7 Things To Know About Designing For Virtual And Augmented Reality

Virtual reality is fast becoming a craze phenomenon at home, and is innovating immersive experiences in the world around us.Today more and more people are seeking out experiences not technologies, below are a few things to keep in mind if you are interested in VR/AR.Encourage clients to try before they buyNot all clients have the same frame of reference so make sure you show examples.Don’t lose sight of your objectives when chasing the next big thing Simply put is this the right tool for your brand or business to ensure the right user experience.Shift your mindset to the world of “first-pe ...

25 Nov 2016   admin

2016 Student Exhibition

GDC students impress at opening of the annual student exhibition!The Student Exhibition is held annually to showcase our student’s best works throughout the year to expose them to industry professionals and highlight potential career opportunities. The evening invites prospective students and their parents to view the standard of our current students work and is an eye opener to what can be achieved in each of our disciplines per year, i.e. Design Thinking, Interior Design, Graphic Design and Mulitmedia Design. This is a great platform to encourage student and lecturer engagement giving a h ...