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BA Honours Graphic Design

Visual Communication Design is the preferred new name for what has traditionally been Graphic Design. Graphic Designers typically design for print-based media, including corporate identities, posters, editorial design and packaging, and often design a protocol that is mass produced and disseminated to the target audience. As a Bachelor Honours degree, the purpose of this programme is to consolidate and deepen the student’s expertise in Visual Communication or Graphic Design, to develop research capacity and the application of the discipline’s methodologies and techniques in terms of theory and practice. The programme is focused on preparing students for both academic and design leadership by focusing on individuality, independence and complexity.

The programme is comprised of three modules:

Module Credits Duration Aims
Minor Design Module 18 Completed in term 1 Students develop a design concept through an understanding of the target audience, print production processes and the intended function of the design.
Major Design Module 60 Completed in terms 2, 3 and 4 Students are expected to question, develop and address the nature and characteristics of a complex design problem and to establish the functional, contextual, visual and technological basis for a design response. Students produce substantial design solutions that are resolved, technically sound, sustainable, and responsible.
Critical Studies research paper 42 Completed through all terms Students are required to present and finalise a research paper (long essay) of approximately six thousand words. The research topics and areas of study will be driven through individual student research interests as they apply to their specific design orientations and in consultation with Critical studies lecturers.


Programme Outline