Operating in the highly-competitive soft drinks manufacturing industry in southern Africa is no easy business, and only those with a clear and considered strategy succeed. A relatively new player to the market, in its current form,
The Beverage Company is looking to constantly grow by offering a range of ‘local hero’ brands combined with globally recognised champions. CEO Michael Benjamin tells us more about the company’s establishment, growth, and ambition during these tough economic times.
A leading soft drinks manufacturing business in South Africa is coming up with a plan that will delight customers by delivering a range of locally prominent brands combined with internationally-recognised staples. A forward-thinking and modern organisation, The Beverage Company (The BevCo) was officially established in 2018 after the merger and acquisition of several regional players, creating a nationally significant business.
Headed by industry veteran Michael Benjamin, The BevCo has, in a short period of time, utilised the existing infrastructure at its disposable to create a powerful South African business with exposure across all of the southern African nations.
Right now, there are plans bubbling away behind the scenes that will see The BevCo grow further to take on some of the mighty names in the highly competitive industry, while all the time remaining sustainable and responsible.
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